Deeplinks
If you do not want to trade in specific product offers, you can take any link to the web page of an online store and drive traffic to it. In this way you can lead your visitors to the home page or category sections.
This can be useful if you advise a good selection, for example of GPS navigators, but leave it to your visitors to choose, since you do not know what they will prefer. In this case, directing everyone to the page of a particular navigator would not be as effective. Or if you have female traffic, for example, but you have no idea what they will like more out of a thousand identical, in your opinion, handbags. Direct the traffic to the homepage of a handbag store or to the "Handbags'' section of a trendy online store.